New York Stock Exchange – Identity Proposal by Design Firm Interbrand

While working as graphic design for design firm Interbrand, Nick Agin was part of the team, which had the opportunity to rename and reposition one of the most widely recognized companies in the financial market: The New York Stock Exchange. Interbrand’s task was to develop a matching identity proposal that reflects the evolved strategy of the NYSE brand. The identity proposal shows graphical reinterpretations of financial data feeds. They transformed it into generative visual marks.

NYSE Alternative Operating Principles – Proposal by Interbrand

NYSE Identity and Logo Proposal by Interbrand

NYSE Identity and Business Card Proposal by Interbrand

NYSE Ad Campaign Proposal by Interbrand

NYSE Identity Proposal by Interbrand