Harvey’s Brand Design

Tad Carpenter is a Kansas City based graphic designer who runs his own design studio with the overall approach to branding and strategy. The design studio was commissioned to create the brand identity including packaging for Harvey’s, a diner in Kansas City’s Union Station. Tad Carpenter developed a branding concept inspired by a historical previous diner, almost 100 years ago. The entire work included a logo system, menus, interior and exterior signage, environmental graphics and apparel.

Harveys Brand Design by Tad Carpenter

Harveys Branding by Tad Carpenter

Harveys Identity Design by Tad Carpenter

Harveys Packaging Design by Tad Carpenter