Sandrin – Shop Identity

Elia Pirazzo, a Padua, Italy based design student has created this corporate identity for Sandrin, a small historical shop where you can buy groceries such as cold meats, dairy products, and vegetables. The historical shop was founded in 1956. To compete with big supermarkets and shopping centers in the region, Elia Pirazzo was asked to develop a new corporate identity that offers a fresh look but even linked to the tradition of the shop.

With this principle in mind, the designer created a suitable logotype with the use of a typical slab serif font and several fresh and recognizable characteristics in combination with a portrait of the owner. After that, a range of branding materials were created. The entire work included a stationery set, food wrapping paper, flayers, posters, exhibitors, labels, and a new website.